Principles and Practice of Marketing; David Jobber; 2007
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Principles and Practice of Marketing Upplaga 5

av David Jobber
principles & practice of marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. the fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
principles & practice of marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. the fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
Upplaga: 5e upplagan
Utgiven: 2007
ISBN: 9780077114152
Förlag: McGraw-Hill Education / Europe, Middle East & Africa
Format: Bok
Språk: Engelska
Sidor: 976 st
principles & practice of marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. the fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
principles & practice of marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. the fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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