Principles and Practice of Marketing Upplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2007
- ISBN: 9780077114152
- Sidor: 976 st
- Förlag: McGraw-Hill Education / Europe, Middle East & Africa
- Format: Bok
- Språk: Engelska
Om boken
principles & practice of marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. the fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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Mer om Principles and Practice of Marketing (2007)
2007 släpptes boken Principles and Practice of Marketing skriven av David Jobber. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 976 sidor. Förlaget bakom boken är McGraw-Hill Education / Europe, Middle East & Africa.
Köp boken Principles and Practice of Marketing på Studentapan och spara pengar.
Finns i 10 upplagor
Referera till Principles and Practice of Marketing (Upplaga 5)
Harvard
Jobber, D. (2007). Principles and Practice of Marketing. 5:e uppl. McGraw-Hill Education / Europe, Middle East & Africa.
Oxford
Jobber, David, Principles and Practice of Marketing, 5 uppl. (McGraw-Hill Education / Europe, Middle East & Africa, 2007).
APA
Jobber, D. (2007). Principles and Practice of Marketing (5:e uppl.). McGraw-Hill Education / Europe, Middle East & Africa.
Vancouver
Jobber D. Principles and Practice of Marketing. 5:e uppl. McGraw-Hill Education / Europe, Middle East & Africa; 2007.
