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Principles and Practices of Marketing Upplaga 4
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Upplaga: 4e upplagan
Utgiven: 2003
ISBN: 9780077107086
Förlag: McGraw-Hill Higher Education
Format: Bok
Språk: Engelska
Sidor: 942 st
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
95 kr
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