Principles and Practices of Marketing; David Jobber; 2003
2 säljare

Principles and Practices of Marketing Upplaga 4

av David Jobber
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Upplaga: 4e upplagan
Utgiven: 2003
ISBN: 9780077107086
Förlag: McGraw-Hill Higher Education
Format: Bok
Språk: Engelska
Sidor: 942 st
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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