Strategic Marketing Upplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2015
- ISBN: 9780199684090
- Sidor: 600 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Strategic Marketing (2015)
I april 2015 släpptes boken Strategic Marketing skriven av Douglas West, John Ford, Essam Ibrahim. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 600 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken Strategic Marketing på Studentapan och spara pengar.
Tillhör kategorierna
Referera till Strategic Marketing (Upplaga 3)
Harvard
West, D., Ford, J. & Ibrahim, E. (2015). Strategic Marketing. 3:e uppl. Oxford University Press.
Oxford
West, Douglas, Ford, John & Ibrahim, Essam, Strategic Marketing, 3 uppl. (Oxford University Press, 2015).
APA
West, D., Ford, J., & Ibrahim, E. (2015). Strategic Marketing (3:e uppl.). Oxford University Press.
Vancouver
West D, Ford J, Ibrahim E. Strategic Marketing. 3:e uppl. Oxford University Press; 2015.
