Strategic Marketing: Creating Competitive Advantage; Douglas West, John Ford, Essam Ibrahim; 2006

Strategic Marketing: Creating Competitive Advantage Upplaga 1

av Douglas West, John Ford, Essam Ibrahim
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: * Where Are We Now? * Where Do We Want To Be? * How Will We Get There? * Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: * Where Are We Now? * Where Do We Want To Be? * How Will We Get There? * Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
Upplaga: 1a upplagan
Utgiven: 2006
ISBN: 9780199273980
Förlag: Oxford University Press
Format: Häftad
Språk: Engelska
Sidor: 517 st
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: * Where Are We Now? * Where Do We Want To Be? * How Will We Get There? * Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: * Where Are We Now? * Where Do We Want To Be? * How Will We Get There? * Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
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Om Strategic Marketing: Creating Competitive Advantage (2006)

I april 2006 släpptes boken Strategic Marketing: Creating Competitive Advantage skriven av Douglas West, John Ford, Essam Ibrahim. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 517 sidor djupgående information om övrigt. Förlaget bakom boken är Oxford University Press.

Strategic Marketing: Creating Competitive Advantage finns i 4 upplagor:

Upplaga 1, Upplaga 2, Upplaga 3, Upplaga 4

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