Strategic communication, social media and democracy : the challenge of the digital naturals; W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young; 2017

Strategic communication, social media and democracy : the challenge of the digital naturalsUpplaga 2

Name: Strategic communication, social media and democracy : the challenge of the digital naturals
SKU: 595072
Availability: InStock
Author: W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
ISBN: 9781138497412

av W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

Upplaga: 2a upplagan
Utgiven: 2017
ISBN: 9781138497412
Sidor: 206 st
Förlag: Routledge, Taylor & Francis Group
Format: Häftad
Språk: Engelska

Om boken

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

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Mer om Strategic communication, social media and democracy : the challenge of the digital naturals (2017)

2017 släpptes boken Strategic communication, social media and democracy : the challenge of the digital naturals skriven av W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 206 sidor. Förlaget bakom boken är Routledge, Taylor & Francis Group.

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Harvard

Coombs, W. T., Falkheimer, J., Heide, M. & Young, P. (2017). Strategic communication, social media and democracy : the challenge of the digital naturals. 2:a uppl. Routledge, Taylor & Francis Group.

Oxford

Coombs, W. Timothy, Falkheimer, Jesper, Heide, Mats & Young, Philip, Strategic communication, social media and democracy : the challenge of the digital naturals, 2 uppl. (Routledge, Taylor & Francis Group, 2017).

APA

Coombs, W. T., Falkheimer, J., Heide, M., & Young, P. (2017). Strategic communication, social media and democracy : the challenge of the digital naturals (2:a uppl.). Routledge, Taylor & Francis Group.

Vancouver

Coombs WT, Falkheimer J, Heide M, Young P. Strategic communication, social media and democracy : the challenge of the digital naturals. 2:a uppl. Routledge, Taylor & Francis Group; 2017.

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