Kevin Lane Keller

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2020)

Marketing Management

av Philip Kotler, Kevin Lane Keller (2012)

Strategic brand management : a European perspective

av Kevin Lane Keller (2012)

Marketing Management

av Philip Kotler, Svend Hollensen, Christian Homburg m.fl. (1996)

Marketing Management

av Philip Kotler, Kevin Lane Keller (2005)

Strategic brand management : building, measurement and managing brand equity

av Kevin Lane Keller (2013)

Strategic brand management : a European perspective

av Kevin Lane Keller (2008)

Marketing Management

av Philip Kotler, Svend Hollensen, Christian Homburg m.fl. (2002)

A Framework for Marketing Management

av Philip Kotler, Kevin Lane Keller (2008)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2003)

Strategic Brand Management

av Kevin Lane Keller (2007)

Marketing Management, Global Edition

av Philip Kotler, Kevin Lane Keller (2015)

A Framework for Marketing Management

av Philip Kotler, Kevin Lane Keller (2008)

Framework for Marketing Management

av Philip Kotler, Kevin Lane Keller (2006)

Strategic Brand Management

av Kevin Lane Keller (1997)

Strategic brand management : building, measurement and managing brand equity

av Kevin Lane Keller (2013)

Strategic brand management : building, measuring, and managing brand equity

av Kevin Lane Keller (2003)

Best Practice Branding Cases

av Kevin Lane Keller (2003)

Strategic Brand Management

av Kevin Lane Keller (2002)

Marketing Management with MyMarketingLab

av Philip Kotler, Kevin Lane Keller (2011)