Strategic brand management : building, measurement and managing brand equityUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2013
- ISBN: 9780132664257
- Sidor: 608 st
- Förlag: Pearson Education [distributor]
- Format: Inbunden
- Språk: Engelska
Om boken
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-term profitability of specific brand strategies.
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Mer om Strategic brand management : building, measurement and managing brand equity (2013)
2013 släpptes boken Strategic brand management : building, measurement and managing brand equity skriven av Kevin Lane Keller. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 608 sidor. Förlaget bakom boken är Pearson Education [distributor].
Köp boken Strategic brand management : building, measurement and managing brand equity på Studentapan och spara pengar.
Referera till Strategic brand management : building, measurement and managing brand equity (Upplaga 4)
Harvard
Keller, K. L. (2013). Strategic brand management : building, measurement and managing brand equity. 4:e uppl. Pearson Education [distributor].
Oxford
Keller, Kevin Lane, Strategic brand management : building, measurement and managing brand equity, 4 uppl. (Pearson Education [distributor], 2013).
APA
Keller, K. L. (2013). Strategic brand management : building, measurement and managing brand equity (4:e uppl.). Pearson Education [distributor].
Vancouver
Keller KL. Strategic brand management : building, measurement and managing brand equity. 4:e uppl. Pearson Education [distributor]; 2013.
