Strategic brand management : building, measurement and managing brand equity; Kevin Lane Keller; 2013
Strategic brand management : building, measurement and managing brand equity; Kevin Lane Keller; 2013

Strategic brand management : building, measurement and managing brand equityUpplaga 4

av Kevin Lane Keller

  • Upplaga: 4e upplagan
  • Utgiven: 2013
  • ISBN: 9780273779414
  • Sidor: 592 st
  • Förlag: Pearson Education [distributor]
  • Format: Häftad
  • Språk: Engelska

Om boken

For students, managers and senior executives studying Brand Management. Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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Mer om Strategic brand management : building, measurement and managing brand equity (2013)

2013 släpptes boken Strategic brand management : building, measurement and managing brand equity skriven av Kevin Lane Keller. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 592 sidor. Förlaget bakom boken är Pearson Education [distributor].

Köp boken Strategic brand management : building, measurement and managing brand equity på Studentapan och spara pengar.

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Referera till Strategic brand management : building, measurement and managing brand equity (Upplaga 4)

Harvard

Keller, K. L. (2013). Strategic brand management : building, measurement and managing brand equity. 4:e uppl. Pearson Education [distributor].

Oxford

Keller, Kevin Lane, Strategic brand management : building, measurement and managing brand equity, 4 uppl. (Pearson Education [distributor], 2013).

APA

Keller, K. L. (2013). Strategic brand management : building, measurement and managing brand equity (4:e uppl.). Pearson Education [distributor].

Vancouver

Keller KL. Strategic brand management : building, measurement and managing brand equity. 4:e uppl. Pearson Education [distributor]; 2013.

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