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A Framework for Marketing Management Upplaga 4
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Upplaga: 4e upplagan
Utgiven: 2008
ISBN: 9780136026600
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 384 st
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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