Strategic brand management : building, measuring, and managing brand equity; Kevin Lane Keller; 2003

Strategic brand management : building, measuring, and managing brand equity Upplaga 2

av Kevin Lane Keller
Upplaga: 2a upplagan
Utgiven: 2003
ISBN: 9780131764194
Förlag: Upper Saddle River, N.J. Prentice Hall
Språk: Engelska
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