Strategic Market Relationships: From Strategy to Implementation Upplaga 1
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
Upplaga: 1a upplagan
Utgiven: 2001
ISBN: 9780471494430
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 304 st
2 upplagor
Upplaga 2 (2007)
från 459 krUpplaga 1 (2001)
Tillfälligt slutMarketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
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