Service Management: Strategy and Leadership in Service Business; Richard Normann; 1991

Service Management: Strategy and Leadership in Service Business Upplaga 2

av Richard Normann
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.
Upplaga: 2a upplagan
Utgiven: 1991
ISBN: 9780471928850
Förlag: Wiley
Språk: Engelska
Sidor: 202 st
3 upplagor
Upplaga 3 (2000)
från 229 kr
Upplaga 1 (1984)
Tillfälligt slut
Upplaga 2 (1991)
Tillfälligt slut
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.
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Om Service Management: Strategy and Leadership in Service Business (1991)

I 1991 släpptes boken Service Management: Strategy and Leadership in Service Business skriven av Richard Normann. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 202 sidor djupgående information om övrigt. Förlaget bakom boken är Wiley.

Service Management: Strategy and Leadership in Service Business finns i 3 upplagor:

Upplaga 1, Upplaga 2, Upplaga 3

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