Service management and marketing : managing the moments of truth in service competition
- Utgiven: 1990
- ISBN: 9780029463987
- Förlag: Lexington, Mass. Lexington Books
- Språk: Engelska
Om boken
1990 släpptes boken Service management and marketing : managing the moments of truth in service competition skriven av Christian Grönroos. Den är skriven på engelska. Förlaget bakom boken är Lexington, Mass. Lexington Books.
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Referera till Service management and marketing : managing the moments of truth in service competition
Harvard
Grönroos, C. (1990). Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books.
Oxford
Grönroos, Christian, Service management and marketing : managing the moments of truth in service competition (Lexington, Mass. Lexington Books, 1990).
APA
Grönroos, C. (1990). Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books.
Vancouver
Grönroos C. Service management and marketing : managing the moments of truth in service competition. Lexington, Mass. Lexington Books; 1990.
