Principles of marketing; Phillip. Kotler, Gary. Armstrong, Veronica. Wong, John. Saunders; 2008
Principles of marketing; Phillip. Kotler, Gary. Armstrong, Veronica. Wong, John. Saunders; 2008

Principles of marketingUpplaga 5

av Phillip. Kotler, Gary. Armstrong, Veronica. Wong, John. Saunders

  • Upplaga: 5e upplagan
  • Utgiven: 2008
  • ISBN: 9780273743279
  • Sidor: 303 st
  • Förlag: Prentice Hall
  • Format: Bok
  • Språk: Engelska

Om boken

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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Mer om Principles of marketing (2008)

2008 släpptes boken Principles of marketing skriven av Phillip. Kotler, Gary. Armstrong, Veronica. Wong, John. Saunders. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 303 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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Harvard

Kotler, Phillip., Armstrong, Gary., Wong, Veronica. & Saunders, John. (2008). Principles of marketing. 5:e uppl. Prentice Hall.

Oxford

Kotler, Phillip., Armstrong, Gary., Wong, Veronica. & Saunders, John., Principles of marketing, 5 uppl. (Prentice Hall, 2008).

APA

Kotler, Phillip., Armstrong, Gary., Wong, Veronica., & Saunders, John. (2008). Principles of marketing (5:e uppl.). Prentice Hall.

Vancouver

Kotler Phillip, Armstrong Gary, Wong Veronica, Saunders John. Principles of marketing. 5:e uppl. Prentice Hall; 2008.

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