Marketing Management with MyMarketingLab; Philip Kotler, Kevin Lane Keller; 2011

Marketing Management with MyMarketingLab Upplaga 14

av Philip Kotler, Kevin Lane Keller
For undergraduate and graduate courses in marketing management.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearsons online tutorial and assessment platform.
For undergraduate and graduate courses in marketing management.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearsons online tutorial and assessment platform.
Upplaga: 14e upplagan
Utgiven: 2011
ISBN: 9780273755029
Förlag: Pearson Education
Format: Bok
Språk: Engelska
Sidor: 816 st
For undergraduate and graduate courses in marketing management.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearsons online tutorial and assessment platform.
For undergraduate and graduate courses in marketing management.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearsons online tutorial and assessment platform.
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Om Marketing Management with MyMarketingLab (2011)

I april 2011 släpptes boken Marketing Management with MyMarketingLab skriven av Philip Kotler, Kevin Lane Keller. Det är den 14e upplagan av kursboken. Den är skriven på engelska och består av 816 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson Education.

Köp boken Marketing Management with MyMarketingLab direkt från en annan student på Studentapan och spara pengar.

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