Marketing Management; Philip Kotler, Kevin Lane Keller; 2008

Marketing Management Upplaga 13

av Philip Kotler, Kevin Lane Keller
For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 
For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 
Upplaga: 13e upplagan
Utgiven: 2008
ISBN: 9780136009986
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 816 st
For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 
For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 
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