Marketing Management Upplaga 13
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Upplaga: 13e upplagan
Utgiven: 2008
ISBN: 9780136009986
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 816 st
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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