Fundamentals of strategyUpplaga 2

Over 900,000 students worldwide have used the market-leading text Exploring Strategy through their academic and professional careers. The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Strategy and is particularly aimed at those studying strategy on short courses. Fundamentals of Strategy Delivers the essential concepts and techniques of strategy in 10 chapters. Excites your interest with intriguing strategy stories of a wide range of international organisations. Includes key contemporary strategic issues such as internationalisation, corporate governance, social responsibility, and mergers and acquisitions. Succeed in your studies, enhance your understanding and improve your grade. Visit the companion website at www.pearsoned.co.uk/fos to discover valuable online learning resources including self-assessment questions, audio guides, weblinks, an online glossary and revision 'flashcards'. This book is also available with MyStrategyLab. Enhance your learning through specially developed online resources that will give you an extra edge in your coursework. MyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade. Register now to: Get hands-on experience of strategy analysis and decision making with The Strategy Experience simulation. Learn strategy your way with more self-assessment questions to identify your strengths, with feedback and a recommended study plan to help you focus on where to improve. Revise for your exams using additional audio downloads, electronic flashcards and multi-lingual glossaries of key terms and definitions. Put a spotlight on strategy in the real world by watching video clips of managers talking about real strategic issues in their own organisations. Register now at www.pearsoned.co.uk/mystrategylab!