Jochen Wirtz

Services marketing : people, technology, strategy

av Jochen Wirtz (2022)

Essentials of Services Marketing, Global Edition

av Christopher H. Lovelock, Jochen Wirtz, Patricia Chew (2017)

Essentials of services marketing

av Jochen Wirtz (2022)

Services Marketing: People, Technology, Strategy

av Christopher H. Lovelock, Jochen Wirtz

Services Marketing: People, Technology, Strategy (Eighth Edition)

av Jochen Wirtz, Christopher Lovelock (2016)

Services marketing : people, technology, strategy

av Christopher H. Lovelock (2011)

Services marketing : people, technology, strategy

av Jochen Wirtz (2022)

Services marketing : people, technology, strategy

av Christopher H. Lovelock (2007)

Services Marketing

av Christopher H. Lovelock, Jochen Wirtz (2006)

Services marketing : people, technology, strategy

av Christopher H Lovelock (2004)

Services Marketing, Global Edition

av Christopher Lovelock, Jochen Wirtz (2011)