Services marketing : people, technology, strategyUpplaga 9
- Upplaga: 9e upplagan
- Utgiven: 2022
- ISBN: 9781944659790
- Sidor: 684 st
- Förlag: World Scientific
- Format: Inbunden
- Språk: Engelska
Om boken
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
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Mer om Services marketing : people, technology, strategy (2022)
2022 släpptes boken Services marketing : people, technology, strategy skriven av Jochen Wirtz. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 684 sidor. Förlaget bakom boken är World Scientific.
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Referera till Services marketing : people, technology, strategy (Upplaga 9)
Harvard
Wirtz, J. (2022). Services marketing : people, technology, strategy. 9:e uppl. World Scientific.
Oxford
Wirtz, Jochen, Services marketing : people, technology, strategy, 9 uppl. (World Scientific, 2022).
APA
Wirtz, J. (2022). Services marketing : people, technology, strategy (9:e uppl.). World Scientific.
Vancouver
Wirtz J. Services marketing : people, technology, strategy. 9:e uppl. World Scientific; 2022.
