Essentials of Services Marketing, Global EditionUpplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2017
- ISBN: 9781292089959
- Sidor: 704 st
- Förlag: Pearson
- Format: Häftad
- Språk: Engelska
Om boken
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Essentials of Services Marketing, Global Edition (2017)
I maj 2017 släpptes boken Essentials of Services Marketing, Global Edition skriven av Christopher H. Lovelock, Jochen Wirtz, Patricia Chew. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.
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Referera till Essentials of Services Marketing, Global Edition (Upplaga 3)
Harvard
Lovelock, C. H., Wirtz, J. & Chew, P. (2017). Essentials of Services Marketing, Global Edition. 3:e uppl. Pearson.
Oxford
Lovelock, Christopher H., Wirtz, Jochen & Chew, Patricia, Essentials of Services Marketing, Global Edition, 3 uppl. (Pearson, 2017).
APA
Lovelock, C. H., Wirtz, J., & Chew, P. (2017). Essentials of Services Marketing, Global Edition (3:e uppl.). Pearson.
Vancouver
Lovelock CH, Wirtz J, Chew P. Essentials of Services Marketing, Global Edition. 3:e uppl. Pearson; 2017.
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