Whoever tells the best story wins : how to use your own stories to communicate with power and impact

The missing ingredient in most failed communication is humanity. Yet the sense of human presence in communication is frequently elbowed out by dry "criteria" that obscures the real goal: establishing a true connection with your audience. whoever tells the best story winsshows you how to use your own personal stories to get your ideas across and establish the kind of shared experience that will result in agreement. By adding an element of subjective thinking to your repertoire, you'll discover how to: gain people's trust command attention shift from everyday thinking into story thinking amplify the points you're trying to make manage the different interpretations that might be drawn from your objective data help shape group decisions and actions tell the six fundamental types of story Filled with enlightening anecdotes, this practical guide gives you the tools you need to persuade, inspire, and influence others simply by doing something you already do every day: opening yourself up to the power of story. "It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help." Seth Godin, author, all marketers are liars "Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." -- Daniel H. Pink, author of a whole new mind Visa hela texten