The visionary package : using packaging to build effective brands
- Utgiven: 2004
- ISBN: 9781403906779
- Sidor: 242 st
- Förlag: Palgrave Macmillan
- Format: Inbunden
- Språk: Engelska
Om boken
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
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Mer om The visionary package : using packaging to build effective brands (2004)
2004 släpptes boken The visionary package : using packaging to build effective brands skriven av Herbert M. Meyers. Den är skriven på engelska och består av 242 sidor. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.
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Harvard
Meyers, H. M. (2004). The visionary package : using packaging to build effective brands. Palgrave Macmillan.
Oxford
Meyers, Herbert M., The visionary package : using packaging to build effective brands (Palgrave Macmillan, 2004).
APA
Meyers, H. M. (2004). The visionary package : using packaging to build effective brands. Palgrave Macmillan.
Vancouver
Meyers HM. The visionary package : using packaging to build effective brands. Palgrave Macmillan; 2004.
