The Strategy Pathfinder: Core Concepts and Micro-Cases Upplaga 1
Provides business students with a way to learn about business strategy. Built around micro-cases of real-life problems faced by companies and executives, this work helps business students to engage with the kinds of situation they encounter in their working lives. It discusses competitive positioning, corporate character, and more.
Upplaga: 1a upplagan
Utgiven: 2006
ISBN: 9781405126137
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 368 st
Provides business students with a way to learn about business strategy. Built around micro-cases of real-life problems faced by companies and executives, this work helps business students to engage with the kinds of situation they encounter in their working lives. It discusses competitive positioning, corporate character, and more.
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