The all new don't think of an elephant! : know your values and frame the debate; George Lakoff; 2014
The all new don't think of an elephant! : know your values and frame the debate; George Lakoff; 2014

The all new don't think of an elephant! : know your values and frame the debateUpplaga 10

av George Lakoff

  • Upplaga: 10e upplagan
  • Utgiven: 2014
  • ISBN: 9781603585941
  • Sidor: 192 st
  • Förlag: Chelsea Green Publishing
  • Format: Häftad
  • Språk: Engelska

Om boken

Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas - ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The revised edition picks up where the original book left off - delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. The ALL NEW Don't Think of an Elephant! will make you reconsider everything you think you know about framing: Do you think facts alone can win a debate? Do you know what makes a Tea Party follower tick? Do you understand how to communicate on key issues that can improve people's lives? Whether you answer yes or no, the insights in The ALL NEW Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

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Mer om The all new don't think of an elephant! : know your values and frame the debate (2014)

2014 släpptes boken The all new don't think of an elephant! : know your values and frame the debate skriven av George Lakoff. Det är den 10e upplagan av kursboken. Den är skriven på engelska och består av 192 sidor. Förlaget bakom boken är Chelsea Green Publishing.

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Referera till The all new don't think of an elephant! : know your values and frame the debate (Upplaga 10)

Harvard

Lakoff, G. (2014). The all new don’t think of an elephant! : know your values and frame the debate. 10:e uppl. Chelsea Green Publishing.

Oxford

Lakoff, George, The all new don’t think of an elephant! : know your values and frame the debate, 10 uppl. (Chelsea Green Publishing, 2014).

APA

Lakoff, G. (2014). The all new don’t think of an elephant! : know your values and frame the debate (10:e uppl.). Chelsea Green Publishing.

Vancouver

Lakoff G. The all new don’t think of an elephant! : know your values and frame the debate. 10:e uppl. Chelsea Green Publishing; 2014.