Strategic management : concepts and cases : a competative advantage approachUpplaga 17

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In todays economy, gaining and sustaining a competitive advantageis harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases capturesthe complexity of the current business environment and delivers the latestskills and concepts with unrivaled clarity, helping students develop their owncutting-edge strategy through skill-developing exercises. It offers morecoverage than any other textbook on important issues related to businessethics, social responsibility, global operations, and sustainability one ofthe reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectivelyformulate and implement a strategic plan that can lead to a sustainablecompetitive advantage for any type of business. Reach every student with MyLab Management MyLabï empowers you to reach everystudent. This flexible digital platform combines unrivaled content, onlineassessments, and customizable features so you can personalize learning andimprove results, one student at a time. MyLab Management should only be purchased when required by an instructor.Please be sure you have the correct ISBN and Course ID. Instructors, contactyour Pearson representative for more information.