Strategic Digital Transformation; Alex Fenton, Gordon Fletcher, Marie Griffiths; 2019
Strategic Digital Transformation; Alex Fenton, Gordon Fletcher, Marie Griffiths; 2019

Strategic Digital Transformation Upplaga 1

av Alex Fenton, Gordon Fletcher, Marie Griffiths

  • Upplaga: 1a upplagan
  • Utgiven: 2019
  • ISBN: 9780367031077
  • Sidor: 226 st
  • Förlag: Routledge
  • Format: Häftad
  • Språk: Engelska

Om boken

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.

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Mer om Strategic Digital Transformation (2019)

I december 2019 släpptes boken Strategic Digital Transformation skriven av Alex Fenton, Gordon Fletcher, Marie Griffiths. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 226 sidor. Förlaget bakom boken är Routledge.

Köp boken Strategic Digital Transformation på Studentapan och spara uppåt 16% jämfört med lägsta nypris hos bokhandeln.

Tillhör kategorierna

Referera till Strategic Digital Transformation (Upplaga 1)

Harvard

Fenton, A., Fletcher, G. & Griffiths, M. (2019). Strategic Digital Transformation. 1:a uppl. Routledge.

Oxford

Fenton, Alex, Fletcher, Gordon & Griffiths, Marie, Strategic Digital Transformation, 1 uppl. (Routledge, 2019).

APA

Fenton, A., Fletcher, G., & Griffiths, M. (2019). Strategic Digital Transformation (1:a uppl.). Routledge.

Vancouver

Fenton A, Fletcher G, Griffiths M. Strategic Digital Transformation. 1:a uppl. Routledge; 2019.

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