Selling and Sales Management Upplaga 8
- Upplaga: 8e upplagan
- Utgiven: 2009
- ISBN: 9780273720652
- Sidor: 546 st
- Förlag: Financial Times Prentice Hall
- Format: Bok
- Språk: Engelska
Om boken
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
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Mer om Selling and Sales Management (2009)
I augusti 2009 släpptes boken Selling and Sales Management skriven av David Jobber, Geoffrey Lancaster. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 546 sidor. Förlaget bakom boken är Financial Times Prentice Hall.
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Referera till Selling and Sales Management (Upplaga 8)
Harvard
Jobber, D. & Lancaster, G. (2009). Selling and Sales Management. 8:e uppl. Financial Times Prentice Hall.
Oxford
Jobber, David & Lancaster, Geoffrey, Selling and Sales Management, 8 uppl. (Financial Times Prentice Hall, 2009).
APA
Jobber, D., & Lancaster, G. (2009). Selling and Sales Management (8:e uppl.). Financial Times Prentice Hall.
Vancouver
Jobber D, Lancaster G. Selling and Sales Management. 8:e uppl. Financial Times Prentice Hall; 2009.
