Selling And Sales Management; David Jobber, Geoff Lancaster; 2006

Selling And Sales Management Upplaga 7

av David Jobber, Geoff Lancaster
"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
"Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick"

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management," a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

Integration of recent cutting-edge research into chapters throughout the book. Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.A fuller discussion on the role of selling as part of an integrated marketing communications programme.A complete re-write and update of Chapter 12 on Internet and IT Applications.Substantially updated coverage of key account management. A more detailed explanation of market-based pricing principles.A more thorough discussion of the principles of negotiation.A fuller discussion of the role of the sales force as gatherers of market intelligence.Additional exercises to assist both students and tutors.Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
"John W. Cadogan, Professor of Marketing, Business School, Loughborough University"

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor's Manual, PowerPoint slides and additional learning resources visit http: www.pearsoned.co.uk/jobber.
"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
"Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick"

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management," a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

Integration of recent cutting-edge research into chapters throughout the book. Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.A fuller discussion on the role of selling as part of an integrated marketing communications programme.A complete re-write and update of Chapter 12 on Internet and IT Applications.Substantially updated coverage of key account management. A more detailed explanation of market-based pricing principles.A more thorough discussion of the principles of negotiation.A fuller discussion of the role of the sales force as gatherers of market intelligence.Additional exercises to assist both students and tutors.Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
"John W. Cadogan, Professor of Marketing, Business School, Loughborough University"

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor's Manual, PowerPoint slides and additional learning resources visit http: www.pearsoned.co.uk/jobber.
Upplaga: 7e upplagan
Utgiven: 2006
ISBN: 9780273695790
Förlag: Pearson College Div
Format: Bok
Språk: Engelska
Sidor: 526 st
"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
"Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick"

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management," a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

Integration of recent cutting-edge research into chapters throughout the book. Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.A fuller discussion on the role of selling as part of an integrated marketing communications programme.A complete re-write and update of Chapter 12 on Internet and IT Applications.Substantially updated coverage of key account management. A more detailed explanation of market-based pricing principles.A more thorough discussion of the principles of negotiation.A fuller discussion of the role of the sales force as gatherers of market intelligence.Additional exercises to assist both students and tutors.Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
"John W. Cadogan, Professor of Marketing, Business School, Loughborough University"

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor's Manual, PowerPoint slides and additional learning resources visit http: www.pearsoned.co.uk/jobber.
"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
"Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick"

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management," a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

Integration of recent cutting-edge research into chapters throughout the book. Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.A fuller discussion on the role of selling as part of an integrated marketing communications programme.A complete re-write and update of Chapter 12 on Internet and IT Applications.Substantially updated coverage of key account management. A more detailed explanation of market-based pricing principles.A more thorough discussion of the principles of negotiation.A fuller discussion of the role of the sales force as gatherers of market intelligence.Additional exercises to assist both students and tutors.Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
"John W. Cadogan, Professor of Marketing, Business School, Loughborough University"

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor's Manual, PowerPoint slides and additional learning resources visit http: www.pearsoned.co.uk/jobber.
Begagnad bok (0 st)

Om Selling And Sales Management (2006)

I juni 2006 släpptes boken Selling And Sales Management skriven av David Jobber, Geoff Lancaster. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 526 sidor djupgående information. Förlaget bakom boken är Pearson College Div.

Köp boken Selling And Sales Management direkt från en annan student på Studentapan och spara pengar.

Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Begagnad bok (0 st)