Retail marketing management : the 5 Es of retailingUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2019
- ISBN: 9781526446855
- Sidor: 200 st
- Förlag: SAGE
- Format: Häftad
- Språk: Engelska
Om boken
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
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Mer om Retail marketing management : the 5 Es of retailing (2019)
2019 släpptes boken Retail marketing management : the 5 Es of retailing skriven av Dhruv Grewal. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 200 sidor. Förlaget bakom boken är SAGE.
Köp boken Retail marketing management : the 5 Es of retailing på Studentapan och spara pengar.
Referera till Retail marketing management : the 5 Es of retailing (Upplaga 1)
Harvard
Grewal, D. (2019). Retail marketing management : the 5 Es of retailing. 1:a uppl. SAGE.
Oxford
Grewal, Dhruv, Retail marketing management : the 5 Es of retailing, 1 uppl. (SAGE, 2019).
APA
Grewal, D. (2019). Retail marketing management : the 5 Es of retailing (1:a uppl.). SAGE.
Vancouver
Grewal D. Retail marketing management : the 5 Es of retailing. 1:a uppl. SAGE; 2019.
