Reconnecting marketing to markets
- Utgiven: 2010
- ISBN: 9780199578078
- Sidor: 296 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Reconnecting marketing to markets (2010)
2010 släpptes boken Reconnecting marketing to markets skriven av Luis Araujo, John Finch, Hans Kjellberg. Den är skriven på engelska och består av 296 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken Reconnecting marketing to markets på Studentapan och spara uppåt 71% jämfört med lägsta nypris hos bokhandeln.
Referera till Reconnecting marketing to markets
Harvard
Araujo, L., Finch, J. & Kjellberg, H. (2010). Reconnecting marketing to markets. Oxford University Press.
Oxford
Araujo, Luis, Finch, John & Kjellberg, Hans, Reconnecting marketing to markets (Oxford University Press, 2010).
APA
Araujo, L., Finch, J., & Kjellberg, H. (2010). Reconnecting marketing to markets. Oxford University Press.
Vancouver
Araujo L, Finch J, Kjellberg H. Reconnecting marketing to markets. Oxford University Press; 2010.
