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Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing Upplaga 6
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Upplaga: 6e upplagan
Utgiven: 1994
ISBN: 9780130980397
Förlag: Prentice-Hall
Språk: Engelska
Sidor: 692 st
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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