Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing; Philip Kotler, Gary Armstrong; 1994

Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing Upplaga 6

Name: Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing
SKU: 500487
Availability: InStock
Author: Philip Kotler, Gary Armstrong
ISBN: 9780130980397

av Philip Kotler, Gary Armstrong

Upplaga: 6e upplagan
Utgiven: 1994
ISBN: 9780130980397
Sidor: 692 st
Förlag: Prentice-Hall
Språk: Engelska

Om boken

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

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Mer om Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing (1994)

1994 släpptes boken Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing skriven av Philip Kotler, Gary Armstrong. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 692 sidor. Förlaget bakom boken är Prentice-Hall.

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Referera till Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing (Upplaga 6)

Harvard

Kotler, P. & Armstrong, G. (1994). Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing. 6:e uppl. Prentice-Hall.

Oxford

Kotler, Philip & Armstrong, Gary, Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing, 6 uppl. (Prentice-Hall, 1994).

APA

Kotler, P., & Armstrong, G. (1994). Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing (6:e uppl.). Prentice-Hall.

Vancouver

Kotler P, Armstrong G. Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing. 6:e uppl. Prentice-Hall; 1994.