5+ säljare
Principles and Practice of Marketing by Jobber/Ellis-Chadwick Upplaga 7
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe.
This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.
You will discover:
Behind the scenes secrets of marketing in the entertainment industryWhy the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforestHow Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decadeWhy Apple still remains on top in the Smartphone marketHow Toyota successfully re-launched their brand in South AfricaKey Features:
Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectorsBrand new Read the Research boxes that encourage students to read around key topicsBrand new Mini Cases that will help students critically analyse the principles discussed ineach chapterA fully revised Digital Marketing and Social Media chapter plus vignettes throughout the bookRestructured coverage of Marketing Communications in response to lecturer feedback44 cases with insights from well-known companies such as Cadburys’, Sony, Mercedes and ASOSBrand new Marketing Showcase videos from companies including innocent and BMW
Upplaga: 7e upplagan
Utgiven: 2012
ISBN: 9780077140007
Förlag: McGraw-Hill Education / Europe, Middle East & Africa
Format: Häftad
Språk: Engelska
Sidor: 1016 st
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe.
This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.
You will discover:
Behind the scenes secrets of marketing in the entertainment industryWhy the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforestHow Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decadeWhy Apple still remains on top in the Smartphone marketHow Toyota successfully re-launched their brand in South AfricaKey Features:
Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectorsBrand new Read the Research boxes that encourage students to read around key topicsBrand new Mini Cases that will help students critically analyse the principles discussed ineach chapterA fully revised Digital Marketing and Social Media chapter plus vignettes throughout the bookRestructured coverage of Marketing Communications in response to lecturer feedback44 cases with insights from well-known companies such as Cadburys’, Sony, Mercedes and ASOSBrand new Marketing Showcase videos from companies including innocent and BMW
Begagnad bok
145 kr
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
Studentapans omdöme
Du är i gott sällskap - upplev enkelheten av en betrodd marknadsplats med fler än 150.000 användare från Sveriges alla universitet och högskolor.
4.9
61 276 omdömen