Packaging the Brand
- Utgiven: 2011
- ISBN: 9782940411412
- Sidor: 208 st
- Förlag: AVA Publishing
- Format: Häftad
- Språk: Engelska
Om boken
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Mer om Packaging the Brand (2011)
2011 släpptes boken Packaging the Brand skriven av Gavin Ambrose, Paul Harris. Den är skriven på engelska och består av 208 sidor. Förlaget bakom boken är AVA Publishing.
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Referera till Packaging the Brand
Harvard
Ambrose, G. & Harris, P. (2011). Packaging the Brand. AVA Publishing.
Oxford
Ambrose, Gavin & Harris, Paul, Packaging the Brand (AVA Publishing, 2011).
APA
Ambrose, G., & Harris, P. (2011). Packaging the Brand. AVA Publishing.
Vancouver
Ambrose G, Harris P. Packaging the Brand. AVA Publishing; 2011.
