Media Semiotics: An Introduction
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Utgiven: 1997
ISBN: 9780719045011
Förlag: Manchester University Press
Format: Häftad
Språk: Engelska
Sidor: 256 st
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
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