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Marketing Strategy and Management Upplaga 5
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Upplaga: 5e upplagan
Utgiven: 2014
ISBN: 9781137025821
Förlag: Bloomsbury Academic
Format: Häftad
Språk: Engelska
Sidor: 560 st
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
1149 kr1209 kr
5% studentrabatt med Studentapan
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