Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing; Philip Kotler; 1991
Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing; Philip Kotler; 1991

Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketingUpplaga 7

av Philip Kotler

  • Upplaga: 7e upplagan
  • Utgiven: 1991
  • ISBN: 9780135634790
  • Sidor: 756 st
  • Förlag: Prentice-Hall
  • Språk: Engelska

Om boken

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.

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Mer om Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing (1991)

1991 släpptes boken Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing skriven av Philip Kotler. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 756 sidor. Förlaget bakom boken är Prentice-Hall.

Köp boken Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing på Studentapan och spara pengar.

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Referera till Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing (Upplaga 7)

Harvard

Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing. 7:e uppl. Prentice-Hall.

Oxford

Kotler, Philip, Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing, 7 uppl. (Prentice-Hall, 1991).

APA

Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing (7:e uppl.). Prentice-Hall.

Vancouver

Kotler P. Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing. 7:e uppl. Prentice-Hall; 1991.

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