Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing; Philip Kotler; 1991
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Marketing Management: Analysis, Planning, Implementation, and ControlPrentice-Hall International editionsPrentice-Hall series in marketing Upplaga 7

av Philip Kotler
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Upplaga: 7e upplagan
Utgiven: 1991
ISBN: 9780135634790
Förlag: Prentice-Hall
Språk: Engelska
Sidor: 756 st
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
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