MARKETING MANAGEMENT : ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL; Philip Kotler; 1994
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MARKETING MANAGEMENT : ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL Upplaga 8

av Philip Kotler
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Upplaga: 8e upplagan
Utgiven: 1994
ISBN: 9780130980052
Förlag: Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 801 st
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
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