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MARKETING MANAGEMENT : ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL Upplaga 8
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Upplaga: 8e upplagan
Utgiven: 1994
ISBN: 9780130980052
Förlag: Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 801 st
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
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