Marketing Upplaga 6
For undergraduate Principles of Marketing courses.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.
Upplaga: 6e upplagan
Utgiven: 2008
ISBN: 9780137142538
Förlag: PEARSON EDUCATION (US)
Format: Häftad
Språk: Engelska
Sidor: 640 st
For undergraduate Principles of Marketing courses.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.
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