Marketing Upplaga 10
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Upplaga: 10e upplagan
Utgiven: 2010
ISBN: 9780135094860
Förlag: Pearson Education
Format: Häftad
Språk: Engelska
Sidor: 648 st
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Varje vecka tillkommer tusentals nya säljare. Bevaka boken så får du meddelande när den finns tillgänglig igen.