Foundations of Marketing; David Jobber, JOHN FAHY; 2009
Foundations of Marketing; David Jobber, JOHN FAHY; 2009

Foundations of Marketing Upplaga 3

av David Jobber, JOHN FAHY

5.0 (1)

  • Upplaga: 3e upplagan
  • Utgiven: 2009
  • ISBN: 9780077125608
  • Sidor: 363 st
  • Förlag: McGraw-Hill Higher Education
  • Format: Häftad
  • Språk: Engelska

Om boken

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing. 3rd Revised edition edition (March 1, 2009)

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Mer om Foundations of Marketing (2009)

2009 släpptes boken Foundations of Marketing skriven av David Jobber, JOHN FAHY. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 363 sidor. Förlaget bakom boken är McGraw-Hill Higher Education som har sitt säte i New york.

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Harvard

Jobber, D. & FAHY, J. (2009). Foundations of Marketing. 3:e uppl. McGraw-Hill Higher Education.

Oxford

Jobber, David & FAHY, JOHN, Foundations of Marketing, 3 uppl. (McGraw-Hill Higher Education, 2009).

APA

Jobber, D., & FAHY, J. (2009). Foundations of Marketing (3:e uppl.). McGraw-Hill Higher Education.

Vancouver

Jobber D, FAHY J. Foundations of Marketing. 3:e uppl. McGraw-Hill Higher Education; 2009.

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