Essentials of Marketing Communications Upplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2003
- ISBN: 9780273658580
- Sidor: 267 st
- Förlag: Financial Times/ Prentice Hall
- Format: Bok
- Språk: Engelska
Om boken
This is the second edition of Essentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice. - Clear and accessible writing style - Real-life, up-to-date case studies with case study questions - End-of-chapter questions - Annotated suggestions for further reading
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Mer om Essentials of Marketing Communications (2003)
I december 2003 släpptes boken Essentials of Marketing Communications skriven av Jim Blythe. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 267 sidor. Förlaget bakom boken är Financial Times/ Prentice Hall.
Köp boken Essentials of Marketing Communications på Studentapan och spara pengar.
Referera till Essentials of Marketing Communications (Upplaga 2)
Harvard
Blythe, J. (2003). Essentials of Marketing Communications. 2:a uppl. Financial Times/ Prentice Hall.
Oxford
Blythe, Jim, Essentials of Marketing Communications, 2 uppl. (Financial Times/ Prentice Hall, 2003).
APA
Blythe, J. (2003). Essentials of Marketing Communications (2:a uppl.). Financial Times/ Prentice Hall.
Vancouver
Blythe J. Essentials of Marketing Communications. 2:a uppl. Financial Times/ Prentice Hall; 2003.
