Essentials of Marketing; Jim Blythe; 2008

Essentials of Marketing Upplaga 4

av Jim Blythe
This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing  provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

The 4th edition has been thoroughly re-written to include the new 7 C's framework

The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing  provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

The 4th edition has been thoroughly re-written to include the new 7 C's framework

The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
Upplaga: 4e upplagan
Utgiven: 2008
ISBN: 9780273717362
Förlag: Financial Times/ Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 360 st
This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing  provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

The 4th edition has been thoroughly re-written to include the new 7 C's framework

The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing  provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

The 4th edition has been thoroughly re-written to include the new 7 C's framework

The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
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Om Essentials of Marketing (2008)

I september 2008 släpptes boken Essentials of Marketing skriven av Jim Blythe. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 360 sidor djupgående information. Förlaget bakom boken är Financial Times/ Prentice Hall.

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