Essentials of Business Research Methods; Joseph F. Hair, Barry Babin, Arthur H. Money, P Samouel; 2003

Essentials of Business Research Methods Upplaga 1

av Joseph F. Hair, Barry Babin, Arthur H. Money, P Samouel
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
Upplaga: 1a upplagan
Utgiven: 2003
ISBN: 9780471271369
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 464 st
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
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Om Essentials of Business Research Methods (2003)

I januari 2003 släpptes boken Essentials of Business Research Methods skriven av Joseph F. Hair, Barry Babin, Arthur H. Money, P Samouel. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 464 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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