Contemporary Strategy Analysis; Robert M. Grant; 2011

Contemporary Strategy Analysis Upplaga 1

av Robert M. Grant
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
Upplaga: 1a upplagan
Utgiven: 2011
ISBN: 9780470257661
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 946 st
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
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Om Contemporary Strategy Analysis (2011)

I april 2011 släpptes boken Contemporary Strategy Analysis skriven av Robert M. Grant. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 946 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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