Consumer psychology for marketingUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 1998
- ISBN: 9781861523716
- Sidor: 260 st
- Förlag: International Thomson Business
- Format: Häftad
- Språk: Engelska
Om boken
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers’ and users’ comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
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Mer om Consumer psychology for marketing (1998)
1998 släpptes boken Consumer psychology for marketing skriven av Gordon R. Foxall. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 260 sidor. Förlaget bakom boken är International Thomson Business.
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Referera till Consumer psychology for marketing (Upplaga 2)
Harvard
Foxall, G. R. (1998). Consumer psychology for marketing. 2:a uppl. International Thomson Business.
Oxford
Foxall, Gordon R., Consumer psychology for marketing, 2 uppl. (International Thomson Business, 1998).
APA
Foxall, G. R. (1998). Consumer psychology for marketing (2:a uppl.). International Thomson Business.
Vancouver
Foxall GR. Consumer psychology for marketing. 2:a uppl. International Thomson Business; 1998.
