Consumer behavior [electronic resource] buying, having, and being Upplaga 10
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Upplaga: 10e upplagan
Utgiven: 2013
ISBN: 9780273767336
Förlag: Pearson Education UK
Språk: Engelska
Sidor: 640 st
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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