Consumer Behavior and Culture; Marieke De Mooij; 2019
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Consumer Behavior and Culture Upplaga 3

av Marieke De Mooij
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

 
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

 
Upplaga: 3e upplagan
Utgiven: 2019
ISBN: 9781544318158
Förlag: SAGE Publications Ltd
Format: Inbunden
Språk: Engelska
Sidor: 472 st
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

 
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

An insight into the different roles of the internet and the growing influence of social media
An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

 
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Om Consumer Behavior and Culture (2019)

I juli 2019 släpptes boken Consumer Behavior and Culture skriven av Marieke De Mooij. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 472 sidor djupgående information. Förlaget bakom boken är SAGE Publications Ltd.

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2018 kr2124 kr
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