Business to Business Upplaga 9
- Upplaga: 9e upplagan
- Utgiven: 2007
- ISBN: 9780324361049
- Sidor: 688 st
- Förlag: Thomson/South-Western
- Format: Häftad
- Språk: Engelska
Om boken
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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Mer om Business to Business (2007)
2007 släpptes boken Business to Business skriven av Michael Hutt, Thomas W. Speh. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 688 sidor. Förlaget bakom boken är Thomson/South-Western.
Köp boken Business to Business på Studentapan och spara pengar.
Referera till Business to Business (Upplaga 9)
Harvard
Hutt, M. & Speh, T. W. (2007). Business to Business. 9:e uppl. Thomson/South-Western.
Oxford
Hutt, Michael & Speh, Thomas W., Business to Business, 9 uppl. (Thomson/South-Western, 2007).
APA
Hutt, M., & Speh, T. W. (2007). Business to Business (9:e uppl.). Thomson/South-Western.
Vancouver
Hutt M, Speh TW. Business to Business. 9:e uppl. Thomson/South-Western; 2007.
