Why it Sells; Marcel Danesi; 2008
Why it Sells; Marcel Danesi; 2008

Why it Sells

av Marcel Danesi

  • Utgiven: 2008
  • ISBN: 9780742555440
  • Sidor: 211 st
  • Förlag: Rowman & Littlefield
  • Format: Inbunden
  • Språk: Engelska

Om boken

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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Mer om Why it Sells (2008)

2008 släpptes boken Why it Sells skriven av Marcel Danesi. Den är skriven på engelska och består av 211 sidor. Förlaget bakom boken är Rowman & Littlefield som har sitt säte i Lanham.

Köp boken Why it Sells på Studentapan och spara pengar.

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Referera till Why it Sells

Harvard

Danesi, M. (2008). Why it Sells. Rowman & Littlefield.

Oxford

Danesi, Marcel, Why it Sells (Rowman & Littlefield, 2008).

APA

Danesi, M. (2008). Why it Sells. Rowman & Littlefield.

Vancouver

Danesi M. Why it Sells. Rowman & Littlefield; 2008.

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685 kr

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