Strategic Advertising Management Upplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2012
- ISBN: 9780199605583
- Sidor: 450 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Strategic Advertising Management (2012)
I april 2012 släpptes boken Strategic Advertising Management skriven av Percy Larry, Rosenbaum-Elliott Richard. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 450 sidor. Förlaget bakom boken är Oxford University Press.
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Referera till Strategic Advertising Management (Upplaga 4)
Harvard
Larry, P. & Richard, R.-E. (2012). Strategic Advertising Management. 4:e uppl. Oxford University Press.
Oxford
Larry, Percy & Richard, Rosenbaum-Elliott, Strategic Advertising Management, 4 uppl. (Oxford University Press, 2012).
APA
Larry, P., & Richard, R.-E. (2012). Strategic Advertising Management (4:e uppl.). Oxford University Press.
Vancouver
Larry P, Richard RE. Strategic Advertising Management. 4:e uppl. Oxford University Press; 2012.
